Strategy, Creativity & Performance
From managing online campaigns to studying digital communities, my approach combines creative vision, narrative design, and data-driven insights.
n this section, you’ll find examples of projects where I applied digital expertise to strengthen the online presence of brands, creative productions, and products, with a focus on performance, insights, and audience engagement.
I am currently working on digital communication projects for small and medium-sized enterprises (SMEs), independent creators, and artistic productions, while supporting studios in organizing marketing campaigns and crowdfunding.
Case Studies
Digital Marketing for SMEs: Tedeschi Gioielli
This case study explores how targeted content creation, brand positioning, and social media advertising drove engagement and connected the Italian jewellery boutique with a modern, digital audience.
Visual Concept & Moodboard: Bestie
Concept art and visual storytelling for the feature film project “BESTIE”. This project combines psychological narrative design, cinematic lighting guidelines, and AI-assisted concept art to shape the vision of the film.
Social Media Restyling & Meta Ads: B&B Tor di Lupo
Visual identity revamp and data-driven performance marketing for a boutique bed & breakfast. This case study highlights how optimizing the Instagram presence, combined with targeted Meta campaigns, redefined the brand’s positioning and drove direct bookings.
Social Media Strategy & Meta Optimization: Hiro Design
A comprehensive Instagram restyling and multichannel funnel strategy for an eco-friendly furniture brand. This project highlights how shifting from cold product cataloging to premium, lifestyle storytelling can bridge the visual gap against international competitors and boost profile engagement.