Digital Dialogue
Marketing, content, digital strategies, and everything that sparks creativity.
This blog brings together a variety of themes all connected by one curiosity: understanding how ideas take shape and evolve into experiences.
It’s a space for exploration, where I share insights, projects, and inspirations about the ever-changing digital and creative world.
Successful Crowdfunding for Board Games:
The Temporal Structure of Funding in Kickstarter Campaigns
Discover the temporal patterns that emerge in successful Tabletop Games campaigns.
Successful Crowdfunding for Board Games:
An Analysis of Three Pre-Launch Strategies
Understand the communication and marketing techniques for a successful pre-launch
Successful Crowdfunding for Board Games:
How to Acquire New Backers During the Mid-Campaign Slump
How to overcome Kickstarter’s mid-campaign challenges with high-converting organic and paid strategies
Successful Crowdfunding for Board Games:
Urgency and Storytelling in the Final Days of a Campaign
How urgency, targeted content, and storytelling in the final stage can trigger a decisive acceleration among backers.
Effective Marketing for Small Games: A Data-Driven Look at the River Rats Kickstarter Campaign
Success in crowdfunding isn’t just about reach, it’s about the precision of your data. This case study breaks down the specific marketing levers and ‘hidden traps’ of the River Rats campaign, offering a roadmap for independent creators on a budget
Industry Insights | Featured on LinkedIn
AI in Luxury Jewelry: Enhancing Without Altering
This project explore how Artificial Intelligence can be responsibly applied to luxury jewelry communication without compromising authenticity, craftsmanship, or brand trust. Working with real assets for Tedeschi Gioielli, I used Photoshop Generative AI and advanced retouching techniques to refine lighting, color balance, background consistency, and surface details, without altering the structure of the jewel or adding or removing any elements.
The project was published on my personal LinkedIn profile as a carousel case study, with the goal of sharing best practices for using AI in the luxury sector, showcasing an ethical, technical, and product-respectful approach. A case study that demonstrates how AI should act as a precision tool, not a creative shortcut.