Social Media Strategy &
Lead Generation Campaigns
April – September 2026
Strategic Vision
The Instagram feed is not just a gallery of images; it is the potential guest’s very first visual touchpoint. It must instantly convey the atmosphere and clearly showcase what it truly feels like to stay at the property.
The goal of this restyling for the B&B Tor di Lupo is to convert attention into trust and emotion, guiding the user through a structured visual journey that seamlessly leads to direct bookings.
Impact on Visualisations
(FB & IG)
Result: The new profiles generated a +13774% increase in visualisations compared to the old ones.
Source: Meta Business Suite
Carousels
Educational and immersive carousels built to highlight the property’s unique features. The color-coded design ensures visual consistency and guides the user through a clear, engaging narrative.
The Objective
- Brand Identity
Repositioning the property by highlighting its unique selling points (USPs): wild Gargano nature, the curated breakfast experience, and boutique color-themed rooms.
- Sales & Booking
Generating leads and direct booking conversions to secure full occupancy throughout the peak season, drastically reducing commission-heavy reliance on third-party OTAs.
Relaunch
Proposal
Before
- Static & Dull Imagery: Unoptimised visual assets with empty beds and uninspiring angles.
- Random Color Schemes: Disconnected posts aesthetics with no defined colour hierarchy or visual narrative.
- Faceless Brand: Lack of human touch, storytelling and emotional atmosphere.
- Text-only Bio: Missing structured value proposition, localised keywords, optimisation and conversion-focused booking hooks.
After
- Dynamic Content Production: 25 tailored posts including Reels, high-quality Carousels, and Room Tours.
- Color-Coded Visual Identity: Curated content pillars based on the property’s rooms (“Celeste”, “Gialla”, “Viola”) and local territory.
- Storytelling & Highlights: Curated Instagram Highlights (The Property, Rooms, Beaches, Local Experiences).
- Optimized Bio & Branding: Consistent handle, direct contact info, and clear booking links.
Meta Ads Strategy
The Spring Reel Campaign “Orchidays”
April Launch
Objective: Early-Bird Awareness & Booking Hooks
- The Creative Asset: Dynamic video showcasing wild orchids, blooming gardens, and the authentic scenery of Gargano.
- Strategic Angle: Capitalizing on local spring trends to launch an exclusive, high-incentive 4-night seasonal package.
- Conversion Driver: All-inclusive flat rate (€240) paired with an immediate, friction-free Call-to-Action to capture pre-season interest.
High-Impact Carousel Summer Campaign
June-July Launch
Objective: Lead Generation & Direct Bookings
- The Creative Asset: A cohesive visual story built on vibrant, warm-toned photography using the brand’s distinct color frames.
- 5 Strategic Hooks mapped across buyer motivations:
Relax: “La tua oasi nel Gargano” (1.jpg)
Location: “Il mare a due passi da te” (2.jpg)
Experience: “Buongiorno con gusto” (3.jpg)
Comfort: “Comfort e freschezza” (4.png)
Family: “Spazio per grandi e piccini” (5.png)
